This course is ideal for creative, curious and determined learners who are interested in different types of Business and how those Businesses research, develop and market products to bring them to the consumer. You’ll become entrepreneurs as you generate your own product ideas, create a pitch to gain investment, produce and sell your own product.

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You’ll develop strong transferrable skills in communication, presentation, independent research, creative thinking and in analytical skills such a problem solving.

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Both the course content and skills developed provide not only a wonderful basis for those wanting to set up their own business but for careers in Marketing, Finance and Human Resources.

This option subject is a mixture of non-examined assessment and one  examination worth just 40% of the overall mark. The course is therefore aimed at those students who prefer practical project work rather than exams.